How to read this
Each channel shows the industry standard (how often, which days, what time, what the platform needs), then whether the shop is meeting it or short, based on what actually published in the last 4 weeks. Channels with a connected account come first. A channel with no account is greyed — the engine never drafts for it, whatever the number says. Only the channels this business uses are listed; add or remove one on Social accounts.
The number below is what the engine drafts every Monday morning for each connected channel — 4 a week means four drafts, each on a different topic, each planned for one of that platform’s best days. Approve them on Review, then in the Library tick them and Schedule: each goes out on its day. Set it to what you can comfortably read on a Monday.
Standard: 0.5–2 a week
Best times: Day and time barely matter for a blog post; search engines find it whenever it goes up.
Needs: A titled article on your own site. Posts straight to the website, not through Social accounts.
HubSpot: 2–4 a month for a focused niche, 6–8 a month for a new blog chasing traffic. 1 a week sits in the middle.
Standard is 0.5–2 a week. Nothing posted in the last 4 weeks.
Your target 1 a week is within the standard. At 1 a week, post on Pick one fixed day and keep it..
Standard: 2–5 a week · best days: Tue, Wed, Mon, Thu
Best times: Mon 12–1pm · Tue & Wed 12–8pm · Thu 12–2pm and 8pm. Weekends are the weakest.
Needs: Text alone is fine; a photo lifts reach. Links are allowed.
Buffer cites 1–2 a day for large pages; HeyOrca’s survey of managers lands on 2–5 a week, which is the realistic bar for a local shop.
Short — averaging 0.3 a week against a standard of 2–5 a week. Need 1.8 more a week to reach the low end. (12 published all-time, last Oct 6)
Your target 4 a week is within the standard. At 4 a week, post on Mon, Tue, Wed, Thu.
Oct 6, 4:05 PMSep 17, 4:05 PMSep 16, 4:05 PMSep 15, 4:27 PMSep 15, 4:26 PMSep 15, 4:05 PMSep 14, 4:05 PMSep 10, 4:05 PMSep 1, 10:50 PMAug 24, 7:31 PMfull history → Standard: 3–5 a week · best days: Wed, Tue, Mon, Thu
Best times: Mon 2–4pm · Tue 1–7pm · Wed 12–9pm · Thu 12–2pm. Weekends are the weakest.
Needs: A photo or short video is REQUIRED — Instagram has no text-only post.
Buffer: accounts posting 3–5 a week see ~12% more reach per post than 1–2 a week.
Standard is 3–5 a week. Nothing posted in the last 4 weeks. (8 published all-time, last Sep 17)
Your target 4 a week is within the standard. At 4 a week, post on Mon, Tue, Wed, Thu.
Sep 17, 4:05 PMSep 16, 4:05 PMSep 15, 5:05 PMSep 15, 4:27 PMSep 14, 6:05 PMSep 10, 4:05 PMSep 8, 5:05 PMSep 3, 1:00 PMfull history →